PhD is a new level of education and knowledge. You get the opportunity to:
Everyone knows: in order to succeed, you must constantly learn something new. That's why so many businessmen and other people think about MBA programs.
Marketing research is reaching a new level. Every day we come across new methods that can become a good topic for our paper. Be sure your professor will appreciate your progress in this matter. And we continue to consider new methods.
We already know that a study is a systematic collection and analysis of data that describes a specific problem that an enterprise faced. Today our theme will be new methods that allow solving problems quickly and effectively.
A research paper is not a kind of assignment that you can complete without any preliminary preparation. Of course, roughly the same can be said about any task, but if the word "research" is present in the context, you can guess even intuitively that you will need to explore something. This can be done only with your own mind and with your own strength, other works will not be your salvation.