Business Essay. The Art of Foresight

Business World

For start, we think we still need to define business. Business is a private activity aimed at making a profit from any type of service. But do not forget that the most important thing is to meet human needs. Before starting a business, the entrepreneur must decide what to produce. Many will agree that it is unlikely that a product that has existed on the market for many years and that is gradually being replaced by another, newer product, is exactly what you need to produce. Business should work for the future, for new opportunities and technologies, which will be widely in demand and bring a big profit.

In our modern world, there is a huge number of examples of the discovery of one's own business, which successfully flourishes and looks to the future. A huge number of examples in this area are the activities of various companies: technical, educational, industrial and other. All great things always started with a good education. And education is impossible without, a resource where you can order academic work to facilitate your student life.

The clearest example of the businessman predicting the future is Bill Gates, the creator of Microsoft. Somehow, he said that sometime in the future each person will have an operating system invented by him, although at that time few people had personal computers and his words were not taken seriously. And now, not so many years passed, and almost all the terrestrial population have computers with easily accessible Windows operating system on their desks. And Microsoft has earned billions and left all its competitors far behind.

The entire digital industry can serve as an example of anticipating the future. Do not forget about mobile phones. The very first phones could only make calls, then it became possible to send text messages, and then all kinds of entertainment appeared on our means of communication. Apple, for example, noticed that mobile phones are increasingly being used as a means of entertainment and communication on the Internet. Steve Jobs, the creator of Apple, quickly realized that the future is in universal devices that combine the functions of a mobile phone, PDA and MP3 player. An iPhone appeared this way, which meets all the requirements of modern buyers. The volume of sales is impressive, so the company does not stop there and continues to produce new models designed to meet future consumer demands.

Historical Background of the Emergence of Business

If we talk about the very first prerequisites of business, its original historical roots are revealed at a time when the production of humanity begins to produce a "surplus" product that exceeds the requirements of direct consumption. The exchange of this product for other ones is the first component of the future business. Strictly speaking, by and large, business is an activity that has taken on its shoulders the difficult task of exchanging and distributing products and services. Production as such is not specific to business and is rather "fastened" to the task of exchange in cases where self-production is economically profitable.

Together with the appearance of the exchange of "an additional product", the first prerequisites for the evolution of business psychology are also revealed. After all, goods and products did not go around changing by themselves. Exchange became the task of specific people and demanded from them the development of many new abilities: the readiness to engage in such exchange, the ability to negotiate, to develop norms and rules for building relations in this process, to overcome the many prejudices of the category "we and them", especially powerful in primitive societies, etc.

The next historical premise of the formation of business was associated with the emergence of money as the equivalent of a "universal product". Those independent properties that money had as a special commodity gave birth to a new premise of business: exchange activity. The marshals of Egypt, Greece and Rome created similar institutions in Byzantium, in the East and in the countries of the Mediterranean, experienced their special flourishing in the Middle Ages in Italy and Holland and became the prototype of modern banks.

The psychology of human was enriched by a whole spectrum of new concepts related in one way or another to the theme of attitudes toward money, as stinginess, greed, money-grubbing, avarice, and positive – generosity, prudence, charity, etc.

There is a whole series of subsequent inventions and innovations from written monuments of antiquity to the turn of the century that laid the foundation for the building of modern business. This includes:

  • The system of labor remuneration, developed in the Roman Empire for the first time on a large scale. In psychological terms, one can speak of modern systems of personnel motivation in business;
  • The appearance of accounting in Italy XV century. This means another stage in the evolution of quality, which is referred to here as the "counting" of the businessman's thinking;
  • The emergence of insurance in the Netherlands in the XVI century. Along with this type of activity, a mechanism was found that made it possible to deal with troubles of the entrepreneur – a high risk measure for transactions, trade operations, transport expeditions and financial arrangements;
  • The emergence of a reserve banking system in London in the middle of the XVII century. For business, this meant a further increase in the measure of reliability of actions. To a certain extent, not only the movement of goods and trade operations were insured against possible failures, but also the task of preserving the results of business – money;
  • Development of operations with shares, exchange activity – the XVIII century. As a result of this innovation, entrepreneurs have received a lot of new opportunities, the importance of which cannot be overestimated.

In addition to the simple opportunity to obtain long-term investment of funds necessary for business development, the entrepreneur could reassess the effectiveness of business in a new way. With the advent of shares and exchanges, it became possible to rely not only on the calculation of the amount of money accumulated or in circulation, but also to receive the current objective market valuation reflected in the change in the share price of the enterprise.

As these courses prove to be extremely dynamic, businessmen and entrepreneurs receive an intuitive and expressive "thermometer", which prompts the need for an urgent search for new solutions, which makes it possible to evaluate the effectiveness of actions, etc.

In addition, exchange activities, especially after the approval of futures deals – i.e., transactions with goods that have not been produced yet, grain that has not been grown, oil that has not been produced – increasingly exacerbate the need for businessmen to work not only in the "real-time" mode, but also to master the basics of strategic planning, to organize work with a long-term perspective, with a corresponding change in the system of risks, the need to take into account, and, if possible, actively influence the factors of the future, including the market situation and demand, politics, public opinion.

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